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Customers, influencers and stakeholders in Construction and Manufacturing
Delivering customer centric digital experiences that convert Most businesses would aim or claim to be ‘customer-centric’. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge: understanding, to a deep, granular level, what each ‘customer’ then needs and how to provide those solutions is the next. The customer value chain in the world of Construction and Manufacturing consis

Paul Chandler
Aug 73 min read


Constructing the foundations of a robust 2026 Digital Marketing strategy to build growth in the C&M
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well and truly upon us, be it at work or at home, the decisions that we make today, or just as importantly do not make today, will have a lasting effect. The media fills our screens and heads with a multitude of scenarios and impacts – serving up a mix of concern and opportunity – whilst in the workplace, specifically, we attempt to predict the future by laying down plans and

Paul Chandler
May 254 min read


Generating leads and converting; how digital unlocks potential
From the first primitive mud huts to stone monoliths to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. We have been creating things (later known as ‘manufacturing’) to define and develop the built environment in which we live for the benefit of the human race for many years (later known as ‘building’). At any given point, in some way, shape or form, the agreement to create a build would have been granted, somehow p

Paul Chandler
Jan 313 min read
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